Comments on: The latest in the top ad formats for online publishers http://www.ojr.org/p1985/?utm_source=rss&utm_medium=rss&utm_campaign=p1985 Focusing on the future of digital journalism Mon, 15 Apr 2013 13:43:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: 96.243.52.127 http://www.ojr.org/p1985/#comment-2700 96.243.52.127 Fri, 24 Jun 2011 20:10:11 +0000 http://www.ojr.org/?p=1985#comment-2700 The only reason to care about IAB standards is if you’re going to carry non-local ads (ad networks, any kind of national ads) or think that you might. For the local publisher, it’s wise to not even think about non-local advertisers.

Also, create compelling local content, put relavant local ads adjacent to it and you have a recipe for success.

]]> By: Misha Manteco http://www.ojr.org/p1985/#comment-2699 Misha Manteco Thu, 23 Jun 2011 17:50:11 +0000 http://www.ojr.org/?p=1985#comment-2699 I think the best ad format (and what I use most) is the Leaderboard 728×90

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