The Texas Tribune showed late Tuesday night and very early Wednesday morning how an online non-profit news organization can drive coverage of a story and leave legacy media to talk, literally, about muffins.

During one of the most climatic moments in Texas political history, The Texas Tribune owned the story, buoyed by its live YouTube stream of the Texas Senate in a tense countdown to the midnight end of a special session that included a 10-hour filibuster by new social media darling Sen. Wendy Davis and the debate about a controversial abortion bill.

More than 180,000 people were watching the live stream, taken from the Senate feed, when raucous pro-choice supporters verbally overcame senators as the session came to a close and Tuesday turned to Wednesday.

It wasn’t immediately clear if the measure passed. What was clear, and made apparent in many congratulatory tweets, was that The Texas Tribune won by producing compelling public-interest journalism.

The coverage was riveting and a lot of people were watching. [Read more…]