Print supplements enrich online publications

Newspapers! (Wikimedia Commons: SusanLesch)

Newspapers! (Wikimedia Commons: SusanLesch)

Ann Friedman at Columbia Journalism Review urges us to turn all death-of-print conversations into ones about process, since, she says, print is not dead but has just lost its primacy. She points to a recent piece in Flavorwire that praises “the rise of the artisanal magazine,” a sort of ode to the ability of certain publishers to keep an audience with print mags that have an aesthetic quality to them.

Friedman claims that web-only publications hold readers less strongly than those that manage to blend print and digital content. The teen magazine Rookie, for example, released a print collector’s item component to diehard readers.

Perhaps this conclusion will transcend the nostalgia for print and the simpleton takedowns of online journalism from the less-informed.

ProPublica reporters use social media for investigative reports

Credit: Mindy McAdams (macloo/Flickr)

Credit: Mindy McAdams (macloo/Flickr)

Columbia Journalism Review has coverage of a talk at Columbia Journalism School’s Social Media Weekend, where two editors/producers from ProPublica talked about how their reporters have incorporated social media into their investigative process. Investigative reporters are indeed skittish about giving up their motives before formulating their projects, but ProPublica has no shame about using Facebook groups to gather sources for an ongoing report they’re doing on medical error.

By contacting potential victims of medical error on message boards and inviting them to join their Facebook group, ProPublica’s reporters (including award-winning investigative reporter Marshall Allen) can see how prevalent their issue remains and who to talk with further. They actively monitor and comment on their group to create a lively but controlled environment where no one gets hurt prematurely (doctors don’t get named, etc.).

“This will never replace reporting tools,” said senior engagement editor Amanda Zamora, “but it will augment them.”

New York Times online paywall continues to boost paper growth

NY Times app on a phone | Credit: methodshop.com/Flickr

NY Times app on a phone | Credit: methodshop.com/Flickr

For years now journalists have discussed how online paywalls can help “save” the newspaper industry, that if major print publications could just figure a way to charge for web content then the industry could thrive.

The New York Times is hardly your run-of-the-mill paper, but they have managed to lead the way with successful paywall strategies. After two years, the Times’ online page keeps adding tens of thousands of subscribers per quarter, according to CJR. In the fourth quarter, NYT online reached 640,000 digital subscriptions and added 74,000 new subscribers.

Still, as writer Ryan Chittum points out, the paywall was really about slowing the decline of its print operation. The company still has a way to go before it can make up in digital advertising what it’s losing in its quickly vanishing print ad revenues.