Google Releases Top 2012 Search Terms

(Wikimedia Commons: Google Inc)

Google recently released its twelfth end-of-the-year list of trending searches, according to CJR.  They collected data from 55 countries to see what topics, people and events were the most searched terms for 2012.  Whitney Houston and Kate Middleton were the most-searched people (with Middleton’s topless photos earning the number two spot on most-searched events, behind Hurricane Sandy).  One Direction, the boy band, was the top trending term on image searches.  “It’s quite a snapshot of what makes us human: a blend of guilty pleasures and higher pursuits,” said Amit Singhal, SVP of Google said on their blog.  If you’ve paid attention to news in the last year, all these terms remain all too familiar, with news sites paying close attention to Google Analytics to drive their content focus.

Washington Post Paywalls Might Sacrifice Public-Interest Reporting

Washington Post building back before the web was even a thing. (Flickr Creative Commons: DC Public Library Commons)

Dean Starkman at CJR has a meditation on what will survive when The Washington Post puts up paywalls for its online content.  Weighing sustainability and readability issues, Starkman mourns the possibility that the Post’s recent shows of public-interest feature reporting won’t rake in audience dollars. He offers a page-one profile of a lower-middle class high school student struggling to make it out of her home town.

“[L]et’s face it,” he writes, “the downer subject, and the five screens of copy, all but cry, ‘skip me.’  It had other obstacles to popularity. It’s written in newspaper-feature-ese, so some of the writing might seem strained, depending on your taste.  I couldn’t find it on my mobile phone, either on the Post’s mobile app or via my browser.  The piece is economics-statistics-free–a smart editorial decision, but it doesn’t leave much room for interactivity.”

Starkman notes that type of public interest reporting is important because it connects elite readers with people and stories they would otherwise never know about. But it also takes months to report and comes, therefore, with a hefty price tag.