Analytics firm optimizes big publications’ editorial strategies

(Screenshot of Visual Revenue website logo)

Analytics firm Visual Revenue is offering services to big-time news outlets like The Atlantic and USA Today to help them determine the best ways to use their online presences. According to Nieman Journalism Lab, news organizations with specific personalities develop specific needs in their publishing and social media strategies.

“Even fantastic content can die if you don’t put it out right,” Visual Revenue CEO Dennis Mortensen told Adrienne LaFrance. “The Atlantic can put out content from four o’clock in the afternoon to nine in the evening and it’s equally powerful. It is very much property-specific. I can’t take my learning from The Atlantic and copy over to the Economist.”

LaFrance says that one thing remains constant for all publications: “tweeting more is better than not tweeting enough but tweeting all at once is worse than not tweeting at all.”

Visual Revenue uses editorial information provided by publications and inputs it into an algorithm that objectively determines optimal tweet and publishing timing. The robotic element, they say, makes the publication as productive as possible. Mortensen said that before The New York Daily News began using Visual Revenue, it was putting new content on its homepage about 80 times a day. Now it updates 160 times a day.

Knight News Challenge Winner Will Make Oral History App

A more public form of oral history, sure, but JFK found his roots in ancient forms. (Flickr Creative Commons: State Library and Archives of Florida)

We know the tumultuous start that the Twitter video app Vine had with their infusion of porn. With the Internet, journalists have infinite opportunities for trial and error in creating apps and programs for expanding their abilities to tell stories. Perhaps the most ancient and ingrained human form of storytelling is oral history. Many books have adapted this strategy to capturing the essence of an era or situation.

Now, Knight News Challenge winner TKOH wants to create an app to apply to this ancient form. Like Vine, TKOH’s app will benefit citizen storytellers as well as so-called “professional journalists,” those who will be dedicating themselves to such a stature in the future.

“It’s a need we all have,” Kacie Kinzer, of TKOH, told Justin Ellis of the Nieman Lab. “There’s someone we know, a friend, a family member, who has incredible stories that must be kept in some way.”

The app will be for mobile devices.  TKOH, a design studio in New York, won $330,000 from the Knight Foundation.

China Better at the Internet than Most Journalists?

(Wikimedia Commons)

Over at Poynter, Tom Rosenstiel talks about China’s recent censorship protests.  “It is telling that the protests in China this week over government control involve a newspaper and censorship–not a military tank in a public square.”  About half of China’s population is online.  Rosenstiel discusses how the web causes interesting fractures in what kind of information gets shared (many Chinese willing to talk movies and music, very few about politics).  While the web provides an equalizer of sorts (or the opportunity for equality) in international information trade, repressive governments find a way to study and adapt to new technologies (better, faster, stronger than journalists?).