Study finds good ways to gain more Twitter followers

Researchers from the Georgia Institute of Technology did a study tracking the best ways to increase one’s Twitter following, according to Poynter. The researchers studied over 500 active Twitter accounts. They found that tweeting negative statements proves to be an easy way to shoot yourself in the foot. You’ll also alienate more people if you tweet a lot about yourself and less about “information.” “Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] ‘meformer’ content, which deters growth,” they wrote. “We think this is due to the prevalence of weak ties on Twitter.”

Poynter lists 14 points the study concluded, ruling on what’s good and bad. For example: A detailed profile description or “bio” (good); cramming too many useless hashtags into your tweets (bad).

Trayvon Martin coverage offers lessons in covering diversity

Trayvon Martin's father and mother. (David Shankbone: Wikimedia Commons)

Trayvon Martin’s father and mother. (Credit: David Shankbone/Wikimedia Commons)

For the one-year anniversary of the death of Florida teenager Trayvon Martin, Eric Deggans at Poynter has a piece laying out takeaways from how the media covered the race issues involved in the story. He notes the process of how reporters gradually started to define the heroes and villains of the situation.

Journalists, he says, are driven by social justice imperatives, hoping to add context to their stories with diverse points of view (i.e. journalists of color weighing in on the more metaphysical layers of racial discrimination existent in America).  Most of all, he says, publications and reporters hope to be first to print big scoops, evident in how CNN used audio analysis of a 911 call to falsely say that Zimmerman had used a racial slur.

Deggans also discusses a “myth of life” view that reporters sometimes get during these troublesome stories, as if the killing of an unarmed black teenager violates the notions of how people believe life works. According to him, online media perpetuates the “myth of life” approach: “With so few nuggets of news connected to the real questions the audience wants answered, a default for some media outlets can involve talking about ancillary issues, which distract and complicate.”

His conclusion: “In the Martin case, the toughest task journalists may face is ignoring the perceptions and judgments of the outside world to focus on telling the most accurate, incisive stories possible.”

L.A. Times and Other Papers Publishing Much Less Longform Journalism

Three of the world’s largest newspapers published significantly fewer longform stories in the last year, according to Dean Starkman at CJR. The L.A. Times, for example, ran 256 stories longer than 2,000 words last year. In 2003, they published 1,776.  It’s an 86 percent drop. Starkman got similar numbers for The Washington Post and The Wall Street Journal. The papers experienced even larger drops for stories longer than 3,000 words.

Starkman notes that papers are generally publishing fewer stories, period. This suggests that the decline in longform stories in prominent American newspapers may just be reiterating what we already know: newspapers are having a hard time.

But if print can’t sustain the bulk of longform articles, the web has proven that it can. In fact, Poynter pointed out sometime ago that print is actually adapting to how the web handles longform journalism. No doubt that the web breeds versatility, but these findings both suggest that the content and the form are not in trouble, but the print medium is.

(Dean Starkman / CJR)

(Dean Starkman / CJR)