DIY and passion give birth to a new journalists' weekly on Twitter

For me, it began with a snarky tweet: #journchat Bad name, good PR.

Apparently that tweet touched a nerve and prompted Web journalists to come out of the Twitterverse to express agreement.

Before I continue, let me define two things:

  • #journchat is a Twitter chat that is “an ongoing conversation between journalists, bloggers and PR folks” held weekly on Twitter. Created by @PRsarahevans, the first Twitter chat was held Monday, November 24, 2008. While it has “journalism” in the name, it skews heavily toward public relations.
  • A Twitter chat essentially is a regularly held chat, usually weekly, on a specific topic… tied together through a hashtag. A group of Twitterers gather and talk about whatever… blogging, book editing, etc.

Moments after that snarky tweet went out the hunger for Web journalists to network and learn from each other was apparent.

It makes sense.

We’re a community that is constantly evolving, struggling to find the “right” solution for our unique situations… from inside our newsrooms… often alone. Many of us have met at conferences or through social networking, but never regularly.

It was that passionate need mixed with the DIY-spirit of the web that got @lilgirlbigvoice, @killbutton, @kimbui and myself together to create #wjchat within five hours from meeting each other the first time.

While I had known P. Kim Bui from the past, I had just met Bethany Waggoner and Amira Dughri during the Feb. 1 journchat. Soon, our group grew and included Kate Gardiner (@kategardiner) and Robin Phillips (@RobinJP) among others.

We worked out the details for the debut chat first through Google Wave, but moved to the more stable Etherpad. We selected a topic, drafted some questions and volunteered our first guest moderator… which turned out to be me.

After finding that the @jchat Twitter account was taken and essentially dead, we changed the name to @wjchat. We also launched the blog site.

Through the power of our networks we promoted the inaugural chat that launched Wed., Feb 10, 2010. You can read the first transcription here.

We’re now three chats in and, dare I say it, the weekly conversation is a success.

It’s been my honor and privilege to see how this idea has been embraced by the community. For me, this is just another example of the power of the Web and the value of social media.

I encourage you all to join us this, and hopefully every, Wednesday at 5pm PT as we, together, go through these unprecedented changes in our industry… learning from each other, supporting each other and building our community.

Starting your news website: How to get the most promotional value from Twitter

Thank you to everyone who sent along comments about my last piece, Starting your news website: A checklist for students and mid-career beginners. In response to a few comments, today I’m going more in-depth on how to most effectively use a promotional channel for a news website – specifically, how to get the most from Twitter.

A Twitter feed provides one more forum for you to show the best of your site’s work to an audience. Ideally, the Twitter feed should encourage people to click to your website, as well as to use their Twitter feeds to spread the word about your feed (and your website and brand), to other readers you haven’t attracted yet.

Again, these tips are designed for beginners to social media – journalism students or mid-career legacy media journalists who are making the switch to online publishing. If you are an online news veteran, well… click the comment button and share your best advice, too!

Assign a person to Tweet

Some news organizations have chosen to automate their Twitter feeds, treating it like another form of RSS feed. While there are tools available to populate a Twitter feed from an RSS feed, you’ll have the flexibility you need to maximize attention to your tweets by putting a real, live person behind your Twitter account.

You need retweets

The key to eliciting clicks through Twitter is to extend your tweets beyond the reach of your followers. That happens when the retweet your posts to their followers, and so on, and so on. Retweeting powers your links exponentially. So how do you elicit retweets?

You don’t have a 140-character limit

It’s actually 135 characters, minus however many characters are in your Twitter handle. Why? Because that’s the most characters you can use while still allowing someone to prepend “RT @yourhandle ” to your post. Yes, Twitter’s rolling out a more automatic retweet feature, but it won’t be supported on the many clients and mobile applications through which many people access Twitter. So, for now, keep your tweets under your shorter character limits.

Retweet, to be retweeted

In order to be retweeted, your posts must first be seen. In addition to posting sharp, useful tweets, encourage influential Twitters to follow you by following them and retweeting their best posts. Don’t get spammy, because that will only damage your reputation. Nor should you retweet posts that have been retweeted umpteen times already. But don’t keep a great fresh post to yourself. Share it.

Follow those who retweet you

By watching what others who retweet choose to feature, you’ll have a better idea what retweeters are looking for. That should help you sharpen your posts.

Never wait to tweet

As soon as a story hits your site, tweet the link. If people can get your news faster through other sources, such as e-mail alerts, Facebook pages or even others’ Twitter feeds, they’ll use those sources instead of your Twitter feed.

Do the TV tease

If you’ve ever taken a broadcast writing class, here’s another place to apply what you learned. Write your tweets to encourage readers to click the links for more detail. Make your tweet a question, with an implication that the answer lies behind the included link. Strike passive voice and state-of-being verbs from your Twitter vocabulary. Use imperatives. Want people to click your Twitter links? Make them want to click.

Break news

Sometimes, you need to be so quick to tweet that you don’t have time to get a post on the website first. Don’t stress. Go ahead and post what you know in a tweet, then tweet again later with the link, when you have it. (“Here’s the latest we’ve learned on today’s blah, blah: http://bit.ly/….)

A picture is worth… another 140 characters

Arm yourself (or your staff) with Twitter-enabled camera phones. Then post photos to your tweets, when appropriate. Photos help place your readers at the scene and enable you to engage in visual storytelling. You can play some great verbal/visual games with cryptic Twitter captions, leading readers to click a photo link where the image will explain the original tweet.

Ask questions

The more ways you initiate engagement with your readers, the more likely they are to engage with you. Ask them questions through your Twitter feed. Elicit their eyewitness reports. Quiz them on the news. Ask them about their interests. Heck, you can even play games for prizes. (Think radio call-in contests here. It is a great way to build a followers list, fast.)

So, then, I will close this post with a question of my own: How are you using Twitter to drive traffic to and interest in your publication?

TwitterTim.es: Personalized news done right?

I’m not ashamed to admit it: The first time I saw Twitter, I thought, “What’s the point?” Maybe you did too, or maybe you’re just more perceptive than I am. Even Twitter’s founders have said they didn’t know exactly what it was when they started working on it. (Biz Stone: “If anything we sort of thought it a waste of time.”)

For every Twitter enthusiast, there was, I suspect, a point of realization that this thing could actually be incredibly useful. Some have cited the plane-in-the-Hudson story as their aha! moment. For me, it was less of a moment and more of a gradual understanding. I began to see its potential as a real-time information source when I first learned of a few important news items — both big international stories and news of a more personal nature — through Twitter.

I began following like-minded people for the interesting links they would post. Before long, information overload took hold. I tried to cull my follow list so I could read everything. I worried I would miss something. Finally, I learned to embrace the firehose and not try to process the whole stream.

But still I thought there must be a better way to separate signal from noise. And then I noticed that the most interesting and important items were appearing maybe three or four times in my Twitter feed. Since then, I’ve wished for a way to mine my feed for those links.

Last week I heard about TwitterTim.es and was thrilled to find it does exactly what I wanted. I spoke with Maxim Grinev, the project’s technical lead, about TwitterTim.es and where it’s headed.

How does TwitterTim.es work?

We look at the tweets that your friends send, and also tweets that friends of your friends send. So, first circle and second circle. And then we extract links from those tweets. Usually links are shortened, so we get the long versions. Then we group by links and calculate how many times each link is posted by your friends and friends of friends to built your personalized “newspaper”. (NB: Links posted by friends get more weight than links posted by friends of friends.) Right now, every “newspaper” is updated about every half an hour. It can be updated more frequently, but we don’t want to stress Twitter.

How did the project start?

As usual, it was a side project. We had been working on some semantic search technology. It’s about using semantic relationships extracted from Wikipedia to organize other data (blogs, news, etc.). As we were working on this, we started using Twitter. We didn’t have any idea in advance of what we wanted to build. We just analyzed how people used Twitter, what information could be detected. We understood that Twitter is not only good for spreading news, but it’s also a good voting system. So we can collect and analyze how many times links are voted on in Twitter. Analyzing this data, we can understand how important this link or this event is.

Who is working on the project, and what’s your business model?

We have 5 people working on this project: 4 developers located in Moscow, and one business guy in San Francisco. We are computer scientists, and we specialize in data management. We are self-funded; there are no external investors. As concerns the business model, we are considering various partnership schemes and selling advertising on TwitterTim.es but we have not decided on anything yet. Now we are mainly focusing on attracting users.

Will TwitterTim.es take advantage of Twitter’s new lists feature?

Right now we don’t do anything with lists. We are thinking about how to incorporate this. One of the options could be to generate newspapers based on some list. So if you have a list of people, you can collect the second-circle friend-of-friend information and build a newspaper for a list.

What other things are in the offing for TwitterTim.es?

We are currently collecting feedback from users. Usually our users request relatively small features — for example, they want to improve the retweet feature. We are going to handle this feedback and add features. In addition to that, we are planning to extend the system in two ways: First, we want to extend the sources that are processed — so, in addition to Twitter, we are thinking about collecting posts and links from Facebook, mainly, and maybe Friendfeed. Second, we are going to allow ranking of news by global popularity. So you would have two different tabs: The first tab is personal news. The second tab is global news. In this sense we will compete with Tweetmeme.

What are your thoughts on the future of news?

I can’t say how it will be. I can just share my own experience, and I think it’s typical: Since I started using Twitter, I’ve nearly stopped collecting news from other sources. Before, for example, I watched news on TV and read more magazines. Now I get nearly all my news from Twitter. I’m quite confident that if I read Twitter, I will not miss some important piece of news. So if a war has started, or there’s some disaster, it will be mentioned at least once in my Twitter timeline.

I have heard a lot of discussion about media sources dying — The New York Times has problems, etcetera. Of course, I think that all these major newspapers and magazines are very important, because journalists have the ability to travel places and work at this full-time. But with regard to selecting what I will read, I’m not going to visit The New York Times website, for example. If there’s some interesting and important article posted there, I will find it in my Twitter timeline.

Also, by the way, there’s an interesting idea we’re looking at: When you visit The New York Times website, for example, you might be interested in getting all the links published there, but ranked according to the judgment of your friends and friends of friends. So it’s the same as TwitterTim.es, but restricted to a single source — The New York Times, in this case. We are talking to one major newspaper about this.