Web savvy sports fans

A new survey conducted in the U.K. shows that a whopping 79 percent of sports fans get their sports news from their favorite team’s official Web site, reports Digital Media Europe. In contrast, 61 percent get their news, results and information from newspaper sports pages, 46 percent from cable television, and just 37 from the radio. The survey also found that sports fans use the Internet at disproportionately high rates; 79 percent access the Web daily, and do so with faster Internet connections than non-sports fans. Furthermore, 46 percent of respondents agreed that “if a brand advertises on official Web sites then it must be trustworthy.”

About Karl-Erik Stromsta

Karl-Erik -- who has a master's in print journalism from the University of Southern California -- is a fellow in the Carnegie-Knight foundation's News21 initiative. He has written for Dow Jones Newswires, the Daily Breeze, Los Angeles Alternative and others. Before moving to Los Angeles, he studied biology at Michigan State University and taught English in France.