New York Times online paywall continues to boost paper growth

NY Times app on a phone | Credit:

NY Times app on a phone | Credit:

For years now journalists have discussed how online paywalls can help “save” the newspaper industry, that if major print publications could just figure a way to charge for web content then the industry could thrive.

The New York Times is hardly your run-of-the-mill paper, but they have managed to lead the way with successful paywall strategies. After two years, the Times’ online page keeps adding tens of thousands of subscribers per quarter, according to CJR. In the fourth quarter, NYT online reached 640,000 digital subscriptions and added 74,000 new subscribers.

Still, as writer Ryan Chittum points out, the paywall was really about slowing the decline of its print operation. The company still has a way to go before it can make up in digital advertising what it’s losing in its quickly vanishing print ad revenues.

About Michael Juliani

Michael Juliani is a senior studying Print and Digital Journalism at USC's Annenberg School for Communication and Journalism. He's a senior news editor and executive producer for Neon Tommy and an associate editor and contributor for the Online Journalism Review. His writing has appeared in the Los Angeles Times and the Huffington Post, among other places.