USC Annenberg Online Journalism ReviewUSC





A Look at Belo's Numbers
Belo agreed to share this detailed snapshot of their online audience figures, which were culled from registration responses.

Belo Age Registration chart

Source: Belo Interactive

Ratio of all registrants displaying male and female response rate.

Belo Gender Registration chart

Source: Belo Interactive

Gender distribution of Belo Interactive registrants.

Belo Income Registration chart

Source: Belo Interactive

Income Range of Belo Interactive Users

Belo Phone Number chart

Source: Belo Interactive

Gender breakdown of respondents who provided their phone numbers on their registration forms.

Belo Database Registration chart

Source: Belo Interactive

Registered user database shows an upward movement in the number of female registrants.

Belo Special Offers chart

Source: Belo Interactive

Number of registrants who will and will not allow contact with special offers.

Back to -- Belo: Active and Shifting Audiences

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