Pew Poll Shows Men and the Highly Educated Read Most News

December 12, 2012 by

Men lead the way in the gender race for the most news-informed. (via Creative Commons: The Library of Congress)

Poynter has the results of a Pew poll that shows men and the more highly educated are the most active news junkies out there.  The study also showed that young people–despite their almost total aversion to print publications–take in digital news at a similar rate as older people.  Most of those polled said that they prefer a “print-like reading experience” on digital devices.  Obviously, this bodes well for advertisers seeking to reach the 18-29 demographic through the web.

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About Michael Juliani

Michael Juliani is a senior studying Print and Digital Journalism at USC's Annenberg School for Communication and Journalism. He's a senior news editor and executive producer for Neon Tommy and an associate editor and contributor for the Online Journalism Review. His writing has appeared in the Los Angeles Times and the Huffington Post, among other places.