Smart Businessmen Still Buy Newspapers

NY Times from 1960. (Flickr Creative Commons: The U.S. National Archives)

The New York Times recently reported that New York City mayor Michael Bloomberg might buy The Financial Times.  Why are billionaires thinking of investing in newspapers, the dying breed of media?  AdAge suggests it may be because several papers (including The New York Times) are doing quite well.  The piece also says that struggling papers don’t dissuade shrewd buyers either, as evidenced by Russian oligarch Alexander Lebedev’s purchase of The Independent.  The AdAge compiled graphics showing some of the current winning and losing papers.