E&P: How to Get More Women and Minorities into Executive Roles

Editor & Publisher has a piece by Nu Yang reminding us that diversity should still be a goal for every newsroom. White men still occupy a majority of the top newspaper positions. Yang interviewed two newsies at opposite ends of the spectrum to get some ideas about how to keep working to balance the playing field so that more women and minorities get a shot at leading. “It may help to create relationships with organizations that provide support for women and minorities in journalism as avenues for awarding internships or jobs, or to reach out to individual university programs,” says 21-year-old college newspaper editor Kacey Gardner. Joseph H. Zerbey IV, president and general manager of the Toledo Blade at 70 years old, is a little more blunt: “First of all, stop making excuses. Over the last 40 or so years I have heard them all: ‘Well, there just aren’t enough of them qualified for that job.’ ‘As soon as I hire a female, they take maternity leave.’ ‘They just aren’t the fit the team needs.’ ‘There aren’t enough minorities down in the ranks to bring along.’ … They are out there. You have to work at it to find the right person, with the right fit, with the credentials and the work ethic to make it work. It is not an easy task.” Read their full responses here.

How a youth Reporter Corps could help reinvigorate local journalism

Emma asked if I would write her a recommendation for AmeriCorps. Usually, I would have said yes without hesitation, but this request struck a nerve. The recent college graduate was among a dozen or so young adults who wrote about their predominantly immigrant community for the news site I edit, Alhambra Source. She told me that she wanted to join AmeriCorps to serve a city across the country that the federal government determined was in need. My instinct was that this was not the best use of her skills: She could probably make a more meaningful contribution reporting on her own Los Angeles community.

That conversation started me thinking about the need for a program in the style of AmeriCorps — or Teach for America or Peace Corps — for journalism in under-reported and diverse communities. Call it Reporter Corps. The service-learning model would train young adults in journalism and teach them how their government works, pair them with a local publication in need of reporters, get them some quality mentors, provide a stipend, and set them loose for six months or a year reporting on their own community.

Just about a year after my conversation with Emma, I am very pleased that the first class of six Reporter Corps members started this month at Alhambra Source, with support from USC Annenberg and the McCormick Foundation.

Broadly speaking, the Reporter Corps goals are not that different from AmeriCorps, the national service-learning umbrella program that supports 80,000 people annually:

  • Get things done
  • Strengthen communities
  • Encourage responsibility
  • Expand opportunity

But unlike AmeriCorps, which addresses education, environment, health, and public-safety needs, Reporter Corps focuses on news and information needs. If journalism is a public service crucial to democracy, the demand for such a program is clear: Local news coverage — despite a recent flourishing of online community sites — has been in decline for years.


Reporter Corps members tour the Alhambra Police Department. From left, Captain Cliff Mar, Albert Lu, Esmee Xavier, Alfred Dicioco, Irma Uc, Jane Fernandez, Javier Cabral.

In many immigrant communities and less affluent areas, the result has been that mainstream reporting has all but disappeared or been reduced to sensationalism. Alhambra, an independent city of about 85,000, lost its local newspaper decades ago. More recently, the Los Angeles Times and other regional papers have slashed their coverage of the area. Local television rolls into town when there is a murder or the mayor’s massage-parlor-owning girlfriend flings dumplings at him in a late-night squabble (yes, that happened). The Chinese-language press is active, but very few decision-makers can read it. All of this, in turn, has contributed to a population with low levels of civic engagement.

Despite, or perhaps due to, the lack of quality news coverage, I found a ready supply of young Alhambra residents interested in reporting opportunities. Students navigating a depleted community college system or recent college grads un- or underemployed and facing the lowest employment rate for 18- to 24-year-olds in 60 years came to the Alhambra Source eager to contribute. Although they had limited journalism experience, in many ways they have proven to be natural reporters for a multiethnic community. They are all immigrants or children of immigrants, speaking Arabic, Cantonese, Spanish, Tagalog and more. As a result, they can cross ethnic and linguistic lines better than many reporters. They also often have a deeper understanding of what stories matter to fellow residents, from the challenges of not being able to communicate with your parents because you’re not fluent in the same language to the need for a local dog park.

For the first class of Reporter Corps, we selected six high school graduates — four in local community colleges, and two recent college graduates — based on their connection to the area, growth potential, and passion to improve their community. In the spring we plan on expanding the project to work with another USC community news site, Intersections South LA.

The approach appears to fall into a larger trend in youth media initiatives to work increasingly with high school graduates rather than solely younger students.

“Within the youth media groups we’re hearing more and more a thirst that involves the grads. The job market in many of the neighborhoods these groups are active in is really abysmal. Some go to community college, some don’t,” said Mark Hallett, the senior program officer for the journalism program at the McCormick Foundation. “Neighborhoods aren’t finding coverage.”

Across the country, local news sites are working in diverse ways to put this population to work. Many have small internship programs. In an example similar in spirit to Reporter Corps, New American Media has teamed up with the California Endowment to work with 16- to 24-year-olds in California communities such as Fresno, Coachella, and Long Beach for youth-led media efforts.

The Endowment also funds some successful high school journalism programs, such as Boyle Heights Beat in East L.A. (which is also affiliated with USC Annenberg), but Senior Program Manager Mary Lou Fulton notes, “it requires a greater investment in teaching, mentoring and support.”

Unlike high school students, who tend to be busy and sometimes lack maturity or real-life experience, grads often have an excess of time and more advanced critical-thinking skills. “For these youth, this work is a part or full-time job, meaning they are able to spend more sustained time on reporting and develop deeper community relationships to inform their reporting,” Fulton told me via e-mail, noting that all of the students in their programs also receive either an hourly wage or stipend. “All of this increases the chances that the content they create will be more timely and have greater depth.”

What if we united efforts like this on an even larger scale — with the vision that Teach for America applied to failing schools in the 1990s — and adapt it to local journalism? Would the nation see a boost in engaged citizens, more young people at work, new jobs, and — we can dream — even new models for how local news outlets can make money? We see Reporter Corps as a step in that direction, with a focus less on taking smart, highly achieving young people and placing them in at-need communities, and more on training young people to report on their own communities. Whether or not participants go on to become professionals, they will be exposed to new opportunities in the government, legal, education, and social service sectors. In the process, local news, often considered a dying art form, might just be reinvented and reinvigorated by their energy.

Alhambra Source and Intersections South LA are cornerstone projects of the new Civic Engagement and Journalism Initiative at USC Annenberg, which aims to link communication research and journalism to engage diverse, under-served Los Angeles communities. USC Annenberg professors Sandra Ball-Rokeach and Michael Parks spearhead the Alhambra Project, and Professor Willa Seidenberg directs Intersections South LA. Daniela Gerson heads the initiative and edits Alhambra Source.

My response to The Hartford Courant’s “Spanish-language strategy” with Google Translate

NOTE: This post originally appeared on Web Journalist Blog.

“Como una cortesía para The Courant, por demostrando ignorancia y falta de respeto a su propia comunidad, déjeme decir: lo cagaron.”

If you were to translate this using Google Translate, guess what… it would be wrong. Anyone who is bilingual wouldn’t be surprised. But they would be surprised in hearing that a news organization would solely depend on using this primitive service as their “Spanish-language strategy.”

Sadly, this isn’t a joke: Hartford Courant’s Spanish site is Google Translate by Poynter.

But, instead of just being disgusted or insulted by The Courant’s “strategy,” let me offer some tips for an actual strategy:

  1. Hire a diverse staff, and in this case, a Spanish speaker. Listen to them. Anyone in their right mind would have told you this was a bad idea.
  2. I know resources are tight, as an affordable alternative to hiring more staff, partner up with the local Spanish-language news organizations. Believe me, they are there. And they’d love to help you inform the community. (Hey Courant, have you tried working with Connecticut’s Latino News Source: ctlatinonews.com?)
  3. No Spanish-language news organization in your town? Look again. Think radio, newsletters or neighboring towns. Any of these will be better than an automated site.
  4. Still confused? Reach out to the National Association of Hispanic Journalists to find local members in your area, including Spanish-language news organizations.
  5. But, let’s say there are no Spanish-language news outlets. Partner up with the largest, Spanish-language local business. They know their community and are fully aware of the information network that is functioning now.

Lastly, apologize to the fastest growing demographic in your community for treating them with such little respect. It’s not a smart business move to belittle them, especially if you want to tap into their growing influence.

I preach experimentation, risk taking and embracing failure. You experimented and took a risk… and you failed. Oh, did you fail.

Learn from your big mistake and start genuinely engaging with your own diverse community.

Do you have any tips for The Courant or any other news organization trying to serve its Latino community? Please share them in the comments.

Oh, and if you are wondering, here’s how I’d translate my statement:

“As a courtesy to The Courant, for displaying its ignorance and lack of respect to its own community, let me say: you f&*#d up.”

Robert Hernandez is a Web Journalism professor at USC Annenberg and co-creator of #wjchat, a weekly chat for Web Journalists held on Twitter. You can contact him by e-mail ([email protected]) or through Twitter (@webjournalist). Yes, he’s a tech/journo geek.