Imagine if you were a photo editor at a major publication, and you could view and search through every digital photo on every computer in the world to put together a feature. Or if something spectacular happened, and you could search photo tags to see what everyone at the scene was seeing.
This dream of a global photo album, compiled in real time by amateur and professional shooters, hasn’t quite materialized, but photo-sharing services such as Flickr and Buzznet are giving us glimpses into that future.
New York Times Magazine columnist Rob Walker is using Flickr to compile nationwide views of the various Martin Luther King boulevards, while Boston Globe technology editor DC Denison used Flickr photos to illustrate a story in the paper. About 15 newspaper sites have created special Buzznet sites to showcase citizen photos of current events or hyper-local happenings. And the Augusta (Ga.) Chronicle’s Spotted citizen photog section even has an army of 20 interns who cover parades and high school football.
These are baby steps toward what might become a revolution in visual journalism — broadening the variety of images we see on news sites and in print publications to include more than just traditional photojournalism. With these photo-sharing communities comes an inner view of the lives of the people in our neighborhoods — and a way to connect folks who like snapping photos at celebrations, who are fanatic about species of birds, or who can capture the mood on the streets.
“The thing about Flickr and Buzznet and all these sites is that they grew out of the exploding ease and efficiency for individuals to document their world and use images as a cheap form of connectivity to friends and loved ones,” said Xeni Jardin, co-editor of group blog BoingBoing. “That basket of sites and services came out of an amateur experience — it’s not a profit-driven experience. And there will be new services growing out of this idea of news organizations using stuff from real people, images from the man on the street. They used to go out with a mike and a camera to get that, but they might not have to do that in the future.”
Walker, who pens the “Consumed” column for the Times Magazine, was attracted to Flickr because of its decidedly non-commercial bent. He had long been curious if his stereotype of Martin Luther King boulevards — “an awful lot of abandoned property, scary-looking bars, and small groceries that accept food stamps” — was really accurate. Even though there had been newspaper specials and a book on the same subject, Walker believed there was a place for an ongoing, open-ended, “open journalism” view of MLK boulevards.
“I’m already a journalist, I can already write something with my point of view,” Walker told me. “With Flickr, I can say here’s an interesting subject, and throw it open to others. … I think there’s an advantage to having it open-ended, because I could have an unlimited number of people contributing to this in an unlimited number of places over an unlimited amount of time.”
So far, the project includes 70 photos from five U.S. towns, including shots Walker took in New Orleans before and after Hurricane Katrina. Eventually, Walker might consider making a book of the photos or a website preserving the collaborative aspect of the project. But because Flickr is a series of self-started communities, Walker must tread lightly when trying to recruit more participants.
“Flickr is a real community and you don’t want to come storming in and say, ‘Everybody do as I say.’ It doesn’t work like that,” Walker said. “There are a lots of people doing interesting things there, and I want to respect that. What I’m leading up to is to send messages to everybody who might be interested, saying I like your stuff and would like you to join this, if you’re interested.”
Research, conferences and citizen photogs
While Walker works on his project outside the confines of conventional journalism, the mainstream media are also trying to figure out how photo-sharing communities can augment their own photojournalism.
Denison at the Boston Globe used Flickr to find photos from the Supernova tech conference to illustrate a print story about the conference. He made sure to get permission from the shooters, and ran their photos in a strip like a contact sheet (see image). The photos had to run at a smaller size because they weren’t at the best resolution for print. The Flickr photos led Denison to some blog entries, and soon he was getting a fuller experience of the conference without leaving his computer monitor.
Denison also has used Flickr as a research tool for Boston.com’s innovative Pulse Points project, which provides free Wi-Fi hotspots as well as hyper-local online content keyed to that area.
“I’m currently talking to a resident of Roxbury Crossing, for example, about how we might use his photos on the Roxbury Crossing Pulse Point,” Denison told me via e-mail. “Pictures by a resident can mean a lot more than pictures by a photographer who just drops in for an hour or so. Of course I also have access to some really wonderful photos taken by Globe staff photographers, and that imagery, to be honest, is on an entirely different level, usually. So I use that first. But I also check Flickr because it gives me an idea of who’s going through the area regularly, or who lives there, and what they find interesting enough to photograph.”
Rather than mine existing photo-sharing communities, some newspaper sites have set up their own citizen photography micro-sites. Buzznet, a competitor to Flickr that has roots in the music scene, has licensed its technology to 15 newspaper sites, including a six-site trial with Knight Ridder Digital.
Marc Brown, Buzznet founder and president, told me there’s been a growing interest among newspapers to do more community journalism and get user-generated content onto their sites. Brown helped set up Buzznet sites for the Houston Chronicle for Hurricane Rita coverage, the Miami Herald for Hurricane Wilma coverage, and the Biloxi (Miss.) Sun-Herald for Hurricane Katrina. He explained the business deals he’s done with media sites so far.
“Generally it’s a monthly license fee, and a revenue split for advertising,” Brown said. “The way we do these partnerships is that the people who sign up to do galleries and contribute photos become part of Buzznet, the larger community that extends beyond their geographic community. The Roanoke Times has groups for Virginia Tech football and one for the NASCAR race they have in Roanoke. Plus there’s a general Roanoke, Va., gallery and they promote it in the paper.”
The Augusta Chronicle has gone even further, developing its own citizen photography site, Spotted, and then hiring 20 unpaid photography interns who fan out to cover smaller community events untouched by the pro shooters. The interns hand out cards for Spotted so people can go to the site to see the photos.
Chronicle new media director Conan Gallaty says the initiative has been a stunning success. The site has 200 active community participants who upload a stream of photos, the interns get coached by staff photographers, and the micro-site is getting 1 million page views per month. That traffic now represents 20 percent of the newspaper site’s total traffic.
But the Chronicle has done more than just open up a site and hope for participation to materialize. They’ve created a vibrant ecosystem of photographers in Augusta. Amateurs can upload all the photos they want, and interns (mainly students and retirees) can shoot events and get school credit for their work, perhaps moving up to the professional ranks eventually. Spotted has become a haven for teen visitors and participants, who want to see photos from high school football games, Gallaty said.
The Flickr conundrum
While Buzznet, with 150,000 registered users, has reached out to media companies, Flickr, with 1.5 million registered users, has not. In fact, the leading photo-sharing community is now owned by Yahoo, a company that’s increasingly competing with media companies, making joint ventures more complex.
Tom Kennedy, managing editor of multimedia for WashingtonPost.Newsweek Interactive, told me his company was exploring the use of photo-sharing services such as Flickr, perhaps customized for its sites.
“[Our projects might be] more aligned with visual anthropology more directly than photojournalism as it has classically been defined,” Kennedy said. “What you find on Flickr is more personal vision than photojournalism. What interests me is whether it can be meshed with other photojournalism projects to garner more audience interest for visual communication. Photojournalists see themselves as the tip of the iceberg, but the shape of the iceberg changes because of this. They may well remain as the tip, but perhaps this makes it so you can see below the water line and find other useful visual information.”
One big issue when a media company wades into Flickr and its ilk is the need to verify the photos and the shooter’s right to a photo. Was it a hoax, or retouched in Photoshop? Was it lifted from a professional or stock photo site? Building in this layer might be difficult in the freewheeling Flickr, which provides an opening for a rival service that could include the technological underpinnings for vetting photos and filtering them.
But some quasi-journalistic projects on Flickr, such as the MLK Boulevards project or one on Global Poverty, might be better off with less oversight and editorial control.
“I’m interested in the idea of [MLK Boulevards] belonging to the people who contributed and not belonging to an organization that is somehow in charge and might have some specific deadlines or needs,” Walker said. “It would become less organic, and the organic side is interesting to see. I have nothing against major news organizations, they pay my bills.”
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A Partial List of Photo-Sharing Projects
Flickr: Global Photojournalism Pool
Flickr: Online News Association Pool [Note: Reuters posted these photos on their Jumbotron in Times Square during the 2005 ONA conference.]
Buzznet: Houston Chronicle on Hurricane Rita
Buzznet: Biloxi (Miss.) Sun-Herald on Hurricane Katrina
Buzznet: Miami Herald on Hurricane Wilma
Buzznet: Charlotte (N.C.) Observer on Pets