Is social media Gutenberg or Guttenberg? It's actually both

Social media means different things to different people.

For some, tools like Twitter are at the Gutenberg level, while others place it at… the Guttenberg level. (Sorry Mahoney)

But the “debates” on whether it is the next printing press that causes revolutions around the world or the next Police Academy 3: Back in Training, focusing on what we’re having for lunch, to me, are looking at it wrong.

When I teach how to use social media for real-time reporting, I tend to get some of the same questions and comments either praising or dis’ing these applications.

– Why do I want to know about what celebrities had for lunch?

– It’s what caused the mass protests in Egypt, right?

– Doesn’t it hurt your relationships in real life?

– Twitter is the news source. Traditional news orgs are screwed.

Not exactly.

Twitter, Facebook and other social media applications have greatly affected our lives and influenced our culture… but, remember, it’s just a platform. A tool. An appliance, if you will.

I tell folks to frame social media apps just like a telephone.

There are hundreds of incredibly insightful, powerful conversations happening over the phone right now. But, there are also several thousands of mundane and truly painful “conversations” as well.

It’s not the telephone’s fault. It’s how people use it.

Extend this clunky metaphor to radio, TV, and printed publications. There is quality and there is crap. But, without a doubt, these platforms have each enhanced the way we communicate, share information and interact.

I was lucky enough to be in Washington, D.C., when Egypt erupted. D.C. is one of the few cities that carries Al Jazeera English.

With the news network on the television set and Tweetdeck launched on my laptop, I watched the coverage unfold, noticing that the station’s live coverage was the fastest and most complete news source. And, as they reported, I and other viewers tweeted/retweeted.

A few days before, I had seen someone once again claim that Twitter is the news source. In my opinion, it really isn’t. It’s a great aggregator where news and information – accurate or not – flows fast. But the “news” on Twitter tends to be coming from traditional news media.

Twitter is an invaluable platform. But it’s not really the source.

For the most part, when it comes to news, the source/content comes from traditional news sources. And that information gets shared with a vast network of users.

There are powerful reports from the ground, but the impact of the situation, for me, is really felt through the news sites.

So, it’s not the source, but it is one incredibly powerful platform.

We’ve all seen these headlines calling an Iranian Twitter revolution, Tunisia cyber-net revolution and, certainly now, Egypt’s social media uprising.

It’s a narrative many in the media are in love with, even though it cheapens the fact that people are risking more than just their Internet access. They are doing more than updating their status and streams.

There is no doubt these tools were used in all these historic events, but I would encourage us to be a little more hesitant in crediting it as the cause.

I imagine that this narrative was used when the printing press, radio or television were first introduced… a revolution caused by the platform. And I imagine that this is just a phase where a shiny new platform is an easy narrative to jump on.

But here’s the thing. It’s not an either/or issue. It’s both. The platform has facilitated the organization of the masses and empowers them to distribute the information in a new way.

There are lots of people writing about this topic. Here’s a collection of different points-of-views:

http://gigaom.com/2011/01/29/twitter-facebook-egypt-tunisia/

http://gov20.govfresh.com/a-tunisian-on-the-role-of-social-media-in-the-revolution-in-tunisia/

http://motherjones.com/interview/2011/01/evgeny-morozov-twitter-tunisia

http://www.thedailyshow.com/watch/thu-january-27-2011/the-rule-of-the-nile

My point overall is a simple one: Credit the people, acknowledge the platform, but put it all in perspective.

Robert Hernandez is a Web Journalism professor at USC Annenberg and co-creator of #wjchat, a weekly chat for Web Journalists held on Twitter. You can contact him by e-mail ([email protected]) or through Twitter (@webjournalist). Yes, he’s a tech/journo geek.

Carnival of Journalism: Two vital journalism institutions working together

NOTE: This is my entry – late entry – to the Carnival of Journalism, a collection of blogs writing on a single topic, organized by Spot.us creator David Cohn. This is a revival of the Carnival and in this first, returning edition, the topic is “The changing role of universities for the information needs of a community.” I decided to approach it from my recent experience in the academic world, following my time in the newsroom. You can read the round-up of other entries here: carnivalofjournalism.com

Newsrooms, meet classrooms. Classrooms, meet newsrooms.

I know you’ve known each other, tolerated each other and even have talked smack about each other for decades. But guess what, you both need each other.

And you both need to change, adapt and evolve fast.

That’s my conclusion as I start my fourth semester in academia, after 10 years in newsrooms. (For the record, I don’t consider myself an “academic.” I prefer the term “hackademic.” Actually, I prefer Web journalist.)

I know in newsrooms we’re busy putting out the daily miracle (every 15 minutes online) and are always short on resources. We are on the leading edge of content evolution online, but we don’t have time, money and, sometimes, the skills we need to experiment and grow. We often don’t have support from the top either.

Let’s be honest, we often dismiss academics (“those who can’t, teach”) and have some issues collaborating with anyone, whether be it another newsroom or a university.

I know in classrooms we put in longer hours (even though people don’t see it) working with aspiring journalists. These students are called the future of journalism on a good day, but are dismissed as clueless dreamers on a bad day – often called both by people in the newsroom.

I know that the “students” who fill our classrooms are no longer students, but journalists. And, while they are surrounded by haters (from parents to working journalists to even professors), this force of young journalists can’t be stopped. Thank God.

I also know that in academia there is some time to think. We have more time to reflect and share those thoughts. We actively are talking about journalism… even though some might have not practiced it in some time. Does that mean their analysis is invalid? No… but some people do dismiss it.

Often, but not always, academia has access to grants and more funding. My jaw has dropped when I’ve heard about the amount of money funding some projects that didn’t deliver. I know in newsrooms many of us would make miracles happen with a fraction of that money.

On the other hand, when funding is given for something innovative, well, some in academia have not innovated in a while. Don’t get me wrong, I think there are more professors who are “getting it” than leaders in the newsroom. But being innovative and risk-taking isn’t something that is always engrained in every tenured professor.

Let’s be honest again, we in academia often dismiss those in the newsroom as being arrogant and unaware that they need help. I know many of us have spent years trying to partner with local newsrooms, only to get frustrated and give up.

Both sides are imperfect. Journalism is imperfect.

Both sides need to evolve in their own way. Journalism needs to evolve through them.

Both sides need each other. Journalism needs truly them.

So, how do we do it?

A classroom, in essence, is a newsroom full of hungry journalists who don’t want to talk about journalism… they want to do it.

Professors need to empower these people to produce work, not just for their class, but for the community. These pieces should not be read solely by the person standing in front of the classroom. They need to be read by the public. And as there are cutbacks in our newsrooms, journalism classrooms need to help fill that void.

Folks in newsrooms need to join forces with the classroom. If we really want to diversify our staff, let’s take an easy step and partner with a class that can work on a project we literally can’t afford.

Academia needs actively to offer training to local newsrooms, especially the smaller ones. Ethnic media need your help.

Hey, editors and publishers, get training for your staff. And by reaching out to your local universities and community colleges, you’ll get it… as well as building a mutually beneficial partnership.

Every semester, a classroom is swarming on a neighborhood, a beat and story theme. While we are publishing them on our student media, others should republish them when appropriate.

Research and develop together. Universities are filled with smart people wanting to work on a good project. Newsrooms are filled with smart people who identify needs, but don’t have time to work on these great potential projects.

Yes, we are seeing these types of partnerships popping up and growing. But, quite honestly, it’s just scratching the surface.

So, what are you doing, Hernandez?

Well, I’ve tried to have my class produce community journalism. This semester I hope to partner with a local news organization to get their pieces published.

In terms of innovation, I’m working with a group of amazing developers who believe in the potential of joining forces for the betterment of journalism. We hope to do R&D for the industry.

We need more. And all it usually takes is a conversation and a commitment.

Imagine how much better our journalism will be if these two vital institutions worked together.

Actually, stop imagining and start doing.

Robert Hernandez is a Web Journalism professor at USC Annenberg and co-creator of #wjchat, a weekly chat for Web Journalists held on Twitter. You can contact him by e-mail ([email protected]) or through Twitter (@webjournalist). Yes, he’s a tech/journo geek.

Crowdsourcing 'Web journalism rock stars of color'

For this week’s blog post, I chatted (through e-mail) with up-and-coming journalist Emma Carew, the driving force behind a new Web journalist of color spreadsheet.

Recently, there seems to be an ongoing conversation about diversity in our newsrooms (especially Web newsrooms) again. One of the results from that conversation is the spreadsheet you created. Can you describe this project and how it came about?

Emma CarewFollowing Retha Hill‘s post on MediaShift IdeaLab about diversity at recent ONA and NewsFoo conferences, I was excited to weigh in during the Twitter chat on #mediadiversity. People mentioned hearing, “we can’t find any qualified minorities,” for speaker presentations and conferences. I was shocked to hear this, because I could have easily listed a dozen or more journalists of color doing amazing things with journalism and the Web — these are people I look up to, who have mentored me. We all left the chat on Twitter promising to take action and spread the good word. A few days went by and when no list to promote these fine folks appeared, I knew it was something that I could initiate. By reaching out to my network, we were able to assemble about 75 names, all top-notch journalists of color working with journalism and the Web. Anyone looking to put together panels of amazing journalists looking to share their story, no longer has an excuse for putting together an all-white, all-male conference.

How have the names been selected? What has been the process? Is there a general criteria for who makes this list?

About eight contributors are continuing to cultivate the list, which is open for public viewing. Anyone can nominate themselves or others by contacting one of the authors. Our loose criteria have been these: journalists of color, doing great work in Web journalism, and who would have something interesting to share on a panel. The goal is to identify as many Web journalism rock stars of color as possible.

NOTE: Full-disclosure, I am one of the eight that curates the list and am also hosting the spreadsheet on my server. Others include Sharon Chan, Michelle Johnson, Doug Mitchell, Juana Summers and Benet Wilson.

What is your vision, your goal for this project? What would you like to see happen here?

My hope would be to see better representation of journalists of color, both as attendees and speakers, at journalism conferences such as the UNITY organizations, SPJ, ONA and IRE. The leadership of these associations have a great opportunity to widen their circles. I’d love to see the project embraced and promoted by the national journalism leaders. Diversity shouldn’t only be a priority for the UNITY groups.

Diversity is more than ethnicity. Is there any thought to expanding the spreadsheet to include gay/lesbian, women or other communities that are under represented in our newsrooms?

I definitely agree, and we are certainly open to representing diversity of all types. In the current setup, there are eight authors who are collaborating to keep the list organized and “vet” the names when we come across an unfamiliar name. We currently have representation of some kind from all four UNITY organizations. If there are leaders (official or unofficial) from NLGJA or other journalism associations who would like to get involved, please contact us.

So what has been the reaction to your project so far?

I think it’s been well received in the smaller UNITY org circles. The list is growing slowly and each of the authors has continued to reach out to leadership in our respective associations. It’s an important time for the list to be circulating and continue the conversation with summer journalism conventions coming up.

What have you learned from the project?

Working on this project has been a great reminder of a few things. First, being that it’s not enough to idly sit by and try to tweet the the change you want to see. At some level, you have to just take a leap and try. This project has also been a good reminder of the importance of good mentors. This project would not have gotten off the ground as neatly or quickly had it not been for some excellent guiding hands.

Tell me a little about your journalism background. I hear you recently took a new job.

I got my start in journalism at a high school program called the Urban Journalism Workshop, now called ThreeSixty Journalism. During college, I interned at the Star Tribune, the Pioneer Press, the Washington Post and the Chronicle of Higher Education, mostly focusing on business, education and data journalism. I spent six months working for the Chronicle of Philanthropy working on data projects, especially on how to best present them online. Next week I will be joining the startribune.com team as a home page producer.

The struggle for journalism diversity has gone for years, decades even. How have you personally benefited by those who have worked hard for diversity?

The program I got my first start has its roots with the Twin Cities Black Journalists association (our local NABJ chapter). From the start, I was surrounded by talented journalists of color who had an interest in my success. Being a member of AAJA for six years has filled in the gaps of all the things they forget to teach you in J-school: networking, mentorships, how to be a great intern, and how to fight for the things you believe in. I’m grateful to those who have blazed the trail before me, and I’m excited to continue in their path. There’s still a lot of work to be done around diversity in the media.

When I can, I like ending my interviews with journalists with the same question… In an environment of furloughs, layoffs and budget cuts… where we work more with less… in these ‘tough times,’ where we are in constant evolution… Why are you a journalist?

Unfortunately as a first-year reporter, these times are the only ones I have ever known firsthand. I remain an optimist, especially the more I move toward digital and multi-platform work. I firmly believe in the need for excellent journalism in our communities, for it’s role as a watchdog and the art of our storytelling. I became a journalist because it was the only career I have ever considered. I remain a journalist because I know our work is far from done.

Thank you so much Emma. You should be really proud of the work you’ve done, especially this project.

Robert, thanks so much for all your work on this. It’s been a great experience and I hope to see its success play out.

Robert Hernandez is a Web Journalism professor at USC Annenberg and co-creator of #wjchat, a weekly chat for Web Journalists held on Twitter. You can contact him by e-mail ([email protected]) or through Twitter (@webjournalist). Yes, he’s a tech/journo geek.